One of the top selling brand in India is Xiaomi which has multiple sub brands in its portfolio. They are very few brands which can be counted on finger tips which have been as aggressive as Xiaomi in Indian market. It has POCO and Redmi which are well established like a top brand. They have not only top quality features models in 4G space but also their pricing is very competitive.
Xiaomi has wide range of smartphone which on one hand is meant for entry level price sensitive consumers and on other hand has premium models also. Only Samsung and few Chinese brands have been so successful in this type of strategy. The smartphone from Xiaomi are not best in 1-2 features but on wide range of features despite not adding any weight to the price. Also they keep on launching new models and hence able to maintain interest of end consumers in the brand alive.
The player also has 5G models which have been unveiled officially and some of them are already available in Indian market. Though 5G network is yet to be rolled out Indian consumers are showing great interest in 5G smartphone models. One of the benefits of these models is better performance as compared to 4G models for which users don’t mind paying little extra.
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