Some of the Indian brands have acted smartly in dealing with high competition in the market. Since they cant compete aggressively with top players, they have adopted alternate strategy and iTel is one of them. It has maintained good line up of 2G models which is still a big segment in the market but has lower level of competition. At the same time iTel has been coming out with new models in 4G space also but at very suitable time.
In this way though the 4G models from iTel are not many but their timing is one the brand has focused. Though it has not been able to make good gains in market, this strategy has kept the brand relevant among end consumers. If it is able to bring few good selling models that can instantly change the status of the brand in the market.
However iTel will have tough competition in future as it will be even tougher to maintain status quo with the arrival of 5G models. May be it will continue to focus on 4G and established itself as value for money brand for Indian consumers. Also tie up with mobile operator is one thing local brands have relied upon to push their models in the market.
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